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New predictive analytics data integration option enables wider data avaiability,
 enriches business insights

SAN MATEO, CALIF. and ALISO VIEJO, CALIF. October 4, 2010 . To further enrich the business
insights available from Predixion Software’s recently introduced self-service, in-the-cloud predictive
analytics solution, Composite Software, Inc. and Predixion Software today announced a new data
integration option that extends connectivity to hundreds of data sources beyond the extensive data
integration capabilities enabled by native integration to Microsoftc© PowerPivot. In addition, this
advanced data integration option leverages Composite’s high-performance query engine and multiple
caching techniques to further speed up queries and thereby reduce data latency.

The new data integration option, Predixion Enterprise Connexion., based on the Composite Data
Virtualization Platform, allows Predixion Insight. users to mine more data by extending data source
connectivity to additional sources including:
. Relational sources via JDBC;
. Multi[dimensional sources;
. Web services (e.g., SOAP, HTTP, JSON);
. Messaging]based sources (JMS);
. Procedural (Java); and
. Applications (e.g., SAP, Siebel eBusiness, Oracle E[Business Suite,

The combined power of Predixion’s extensive predictive analytics capabilities and Composite’s data
virtualization platform will enable businesses to merge data from disparate systems for analysis and
predictions. For example, marketing analysts at a mutual fund company could combine CRM
transactions, Web click-streams, email marketing campaign results and investment activities data to
uncover hidden patterns that would otherwise be invisible and then correlate data to predict successful marketing campaigns.

“Predictive analytics solutions are only as good as the data they are able to access, especially in global enterprises with large, complex information systems,” said William McKnight, president of McKnight Consulting Group, an expert in designing and implementing data warehouse and business intelligence systems.  “Predixion recognizes this critical requirement and is working to provide users with a complete and flexible data integration solution incorporating both Microsoft PowerPivot and the Composite Software Data Virtualization Platform. Predixion extends the reach of data mining deep into the organization and its use will provide companies rich competitive advantage.”

“Data availability and data integration are often the bottleneck for predictive analytics,” said Simon
Arkell, CEO of Predixion Software. ”We have removed that barrier through our patent-pending native integration with PowerPivot and our agreement with Composite Software that enables Predixion
customers to query hundreds of additional data sources, including cloud sources. Predixion and
Composite customers can now use and analyze large amounts of data to make actionable decisions .
anytime, anywhere.”

“Simpler, more self-service approaches to predictive analytics are critical to our enterprise customers, especially those in healthcare/life sciences and financial services where dynamic businesses run on fast changing data. By partnering with Predixion, we provide the simplicity and agility these users demand,” explained Christian Nall, EVP Worldwide Field Operations, Composite Software.

Predixion Enterprise Connexion™ is available immediately from both Predixion Software and Composite Software.

About Predixion Software
Predixion Software develops and markets cloud]based predictive analytics. Predixion enables selfservice analytics allowing customers to use and analyze large amounts of data to make
actionable decisions, all within the familiar environment of Excel and PowerPivot. Predixion customers
are achieving immediate results across a multitude of industries including: retail, finance, healthcare,
marketing, telecommunications and insurance/risk management. Predixion Software is headquartered in Aliso Viejo, California with development offices in Redmond, Washington. The company has venture capital backing from established investors including DFJ Frontier, Miramar Venture Partners and Palomar Ventures. For more information please contact us at (949) 330[6540, or visit us at

About Composite Software, Inc.
Composite Software, Inc. is the data virtualization gold standard at ten of the top 20 banks, six of the topten pharmaceutical companies, four of the top five energy firms, major media and technology
organizations; and multiple government agencies. These are among the hundreds of global
organizations with disparate, complex information environments that count on the Composite to
increase their data agility, cut costs and reduce risk. Backed by nearly a decade of pioneering R&D,
Composite is the data virtualization performance leader, scaling from project to enterprise for data
federation, data warehouse extension, enterprise data sharing, real]time and cloud computing data
integration. Composite Software is a privately held, Silicon Valley[based corporation. For more
information, please visit Or follow Composite on

Composite Software and Composite Information Server are registered trademarks of Composite
Software, Inc. Copyright c Composite Software, Inc. 2010.





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