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Our Team: Management

We live for predictive analytics but we also enjoy a spirited game
of Ping Pong on a regular basis.


  • SIMON ARKELL
    Co-Founder & CEO
    Simon is an experienced technology entrepreneur and executive with extensive global experience. Before co-founding Predixion, Simon was an operating partner with Triton Pacific Capital Partners, a Los Angeles-based private equity firm working with Triton’s software portfolio companies. Prior to Triton Pacific he served as President of a 600-employee, 10-country software consulting firm based in the UK which developed Oracle solutions.Earlier Simon was a Principal with Gramercy Venture Advisors, an international boutique investment banking firm where he assisted technology companies with fundraising, M&A, and US market-entry strategies.

    In 1998 Simon co-founded Versifi Technologies, Inc. in Newport Beach, California, a venture backed enterprise content management software company which sold to Reef SA (Belgium) in 2000. While at Versifi, Simon led the acquisition of AdaptiveInfo, a predictive analytics software vendor in Southern California which developed predictive mobile content delivery solutions for publishers.

    Simon holds an MBA from Cal Poly, San Luis Obispo, a bachelor’s degree in economics from the University of New Mexico, and he was a two-time Olympian for Australia in the pole vault. Simon is also program chairman for Megan’s Wings – a charity that provides assistance to families with children fighting cancer.
  • STEVE DESANTIS
    Co-Founder & CFO
    Steve has over 20 years of financial management experience in both the private and public sectors. Prior to co-founding Predixion, he served as CFO of DATAllegro where he was responsible for the finance, accounting, human resources, and IT departments.

    He also led business planning and budgeting, Sarbanes-Oxley compliance and was a key member of the executive team that successfully sold to Microsoft for $275 million.

    Steve acquired his public accounting experience with Coopers & Lybrand in Los Angeles. He spent the past 14 years leading venture-backed enterprise software companies as Chief Financial Officer. Most notably was TCI Solutions, an application software company providing software and services to the retail industry.

    During his tenure, the business grew by 640%, he successfully raised several rounds of venture capital financings, took the company public as a reporting company under regulation D, and sold the business at a premium to Retalix.Steve is a certified public accountant, holds a bachelor’s degree in business and an MBA from the University of Southern California.
  • JAMIE MACLENNAN
    Co-Founder & CTO
    Jamie has 18 years of experience in professional software development, including 10 years with Microsoft Corporation. Prior to joining Predixion Jamie directed the development of the current generation of Microsoft SQL Server Analysis Services, from handwriting the core class architecture to managing, growing and nurturing a team of over 30 world-class developers through multiple release cycles of increasing capabilities and quality.

    During his 10 years at Microsoft, he designed and implemented SQL Server’s data mining functionality in collaboration with Microsoft Research resulting in 27 patents and patents pending across five product releases. Jamie is a sought-out and invited speaker at user and partner conferences worldwide, and has written numerous papers and articles about SQL Server Data Mining including two published books that are used heavily in both industry and academia.

    Prior to joining Microsoft, Jamie ran a development team for Landmark Graphics, Inc. (division of Halliburton) creating cross-platform oil & gas exploration software and at Micrografx, Inc. creating flowcharting and presentation graphics software which has evolved into the iGrafx line of products.

    Jamie earned a bachelor of science degree in computer science from Cornell University.
  • TERRI AVNAIM

    VP of Marketing

    Terri brings 20 years of experience in technology marketing to her role as Vice President of Marketing. As an experienced marketing executive, Terri will drive Predixion’s brand strategy, product marketing, demand generation and corporate communications efforts.

    Prior to joining Predixion in February of 2014, Terri was Executive Director of Marketing for the Software division at Dell where she was responsible for setting the global demand generation strategy. Terri joined Dell from the Quest Software acquisition in 2012 where she was Vice President of Corporate & Field Marketing. While at Quest, Terri held various marketing leadership positions and was part of the executive leadership team that grew the company from $70M to $850M in revenue. Preceding Quest, Terri ran marketing at QSi, a small software company focused on healthcare, and also held marketing positions at IBM.

    Terri earned a Bachelor of Arts from St. Mary’s College of California in English.

  • BRIAN BOARDMAN

    VP of Strategic Channel Development

    Brian is a well-respected, accomplished sales, product and strategy executive with over 20 years of product, technology and leadership experience. Brian, our Vice President of Strategic Channel Development, is leading Predixion’s global partnerships with Accenture and Avanade.

    Brian will work with Predixion’s Solutions Development team and strategic partnerships to drive new predictive analytic solutions into key industries in addition to supporting new opportunities across our partner ecosystem. Prior to Predixion, Brian worked at both Accenture and Avanade in various capacities including Solution Development, Alliances, and Business Development.

    Throughout his career Brian has specialized across CRM solutions, creating various product strategies and been instrumental in delivering product innovations for various technologies.

    Brian is a graduate from the University of Rhode Island, earning a Bachelor of Science in Accounting. Brian proceeded to The London School of Economics where he earned a Masters in Global Communications. Upon returning to the United States, Brian attended Quinnipiac University to earn an MBA and JD.

    Brian is also a Professor at Rutgers Business School where he teaches New Product Development.
  • BOGDAN CRIVAT, PHD

    VP of Engineering

    Dr. Bogdan Crivat has deep experience in software development, including 10 years with Microsoft Corporation. As vice president of engineering at Predixion, Dr. Crivat leads the design and development of the company’s public and private cloud platforms.

    Prior to joining Predixion Software Dr. Crivat worked on web development technologies and in the Analysis Services group at Microsoft as one of the key contributors to the SQL Server Data Mining technology and a co-inventor for the PowerPivot in-memory data storage technology (Vertipaq).

    A native of Romania, he received his bachelor degree in computer science from University of Bucharest and his PhD in computer science from University Transilvania of Brasov. Dr. Crivat holds 13 patents (and a number of pending applications), most of them related to data mining and predictive analytics.
  • COSTA HARBILAS

    Senior, VP of Global Sales

    Costa brings more than 18 years of experience in the technology and enterprise software industry to his role as Senior VP of Global Sales. In his executive leadership position, Costa will lead Predixion’s direct, channel and technical sales teams around the globe.

    Prior to joining Predixon in May of 2014, Costa had a very successful career at HP Software where he held a number of senior leadership roles including VP of U.S. West Sales, COO of the Americas and VP of Sales, U.S. Commercial Accounts. In his most recent role as VP of U.S. West Sales, Costa has responsibility for driving over $269M in revenue thru a direct sales force as well as an extensive partner ecosystem. As the COO for HP Software in the Americas, Costa focused on aligning all the strategy, planning and operations functions to drive operational excellence. Before HP Software, Costa also held sales leadership roles at Extensity, CA & Cognos.

    Costa earned his Masters of Business Administration from Pepperdine University and his Bachelor of Science from Cornell University.
  • MICHAEL MERCY, M.D.

    Chief Medical Officer

    Dr. Mercy earned his medical degree from the Johns Hopkins School of Medicine and served as Chief Resident of the Emergency Department. He later served as Medical Director and Chairman of the Department of Emergency Medicine at Saint Alphonsus Regional Medical Center in Boise, Idaho.

    Dr. Mercy serves on the Board of Directors for the Ada County Medical Society and Reed College in Portland, Oregon. Dr. Mercy is a past Board Member for Albertson College and the Idaho Black History Museum and is an adjunct faculty member at the University of Washington. He was also a partner in Idaho Emergency Physicians and worked for Emergency Medicine of Idaho, practicing fulltime at St. Lukes Wood River Medical Center.

    Dr. Mercy was recently accepted into the Executive MBA program at Boise State University and works locum tenums in a number of hospitals in Idaho. He is a Fellow of the American Academy of Physician Executives (FAAPE) as well as a Fellow of American College of Emergency Physicians.
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