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Aliso Viejo, CA . October 13, 2010Predixion Software announced today it has closed its Series A
financing round, raising a total of $5 million led by DFJ Frontier. Predixion, which recently introduced
Predixion Insight. for ExcelR and PowerPivot, a low-cost, self-service in the cloud predictive analytics solution, will use the funds to expand its product development activities, increase sales and marketing initiatives, and further build out its sales channel programs and strategic partnership activities.

DFJ Frontier, part of the DFJ Network, the industryfs most active venture capital organization with more than $7 billion under management, invests in seed and early stage technology companies on the West Coast. Also participating in the financing round were Miramar Venture Partners, which invests in earlystage information technology opportunities with an emphasis on projects based in Southern California, and Palomar Ventures, which has over $500 million in total capital under management. A growth capital facility from Silicon Valley Bank completed the round.

“The combination of Predixion Software veteran and highly successful management team and its
disruptive low[cost, self]service in the cloud predictive analytics solution made Predixion Software highly attractive to Palomar from an investment perspective,” said Kevin Jacques, Palomar Ventures partner and Predixion board member. “Predixion perfectly fits our investment profile of an early stage
information technology company that demonstrates the potential for exceptional growth and market

“We are pleased to close our highly successful Series A financing round.especially with the current
funding climate and slow global economy.and welcome the experience and guidance our blue chip
investors will provide us”, said Predixion CEO Simon Arkell. “In the short time since our company
launch, companies of all sizes and in all geographies have expressed an interest in our predictive
analytics cloud service which breaks down the cost and complexity barriers by providing easy to use,
self-service predictive analytics functionality. With this additional capital, we will quickly expand our
ability to serve our growing customer and prospect base while further extending our technical
leadership,” Arkell said.

About Predixion Insight
Predixion Insight, the company’s flagship cloud service, is the only predictive analytics solution available today with native integration to PowerPivot, Microsoft in memory data analysis tool. Users can run predictive models against PowerPivot data and publish the interactive results back into PowerPivot and SharePoint. Predixion’s self-service predictive analytics solutions also integrate seamlessly with Excel 2007/2010 (32 and 64 bit). Predixion Insight provides organizations with the predictive power they crave and enables users to easily create, manage and run powerful and accurate predictive models without extensive training or specific knowledge of the methodologies currently required to create successful predictive projects.

About Predixion Software
Predixion Software develops and markets predictive analytics solutions fully integrated with Microsoft’s BI platform which has the largest install base across the business intelligence landscape. Predixion enables self-service predictive analytics allowing customers to use and analyze large amounts of data to make actionable decisions, all within the familiar environment of Excel and PowerPivot. Predixion customers are achieving immediate results across a multitude of industries including: retail, finance, healthcare, marketing, telecommunications and insurance/risk management.

Predixion Software is headquartered in Aliso Viejo, California with development offices in Redmond,
Washington. For more information please contact us at (949) 373-4900, or visit us at
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