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19

Predixion and Zementis partner to accelerate widespread adoption,
use and reuse of predictive analytics models

Aliso Viejo, CA – October 19, 2010 – Predixion Software today introduced Predixion PMML Connexion™, an interface that provides Predixion Insight™, the company’s low‐cost, self‐service in the cloud predictive analytics solution, direct and seamless access to SAS, IBM SPSS and other predictive models for use by Predixion Insight customers. Predixion PMML Connexion enables companies to leverage their significant investments in legacy predictive analytics solutions at a fraction of the cost of conventional licensing and maintenance fees.

The announcement was made at the Predictive Analytics World conference in Washington, D.C. where Predixion also announced a strategic partnership with Zementis, Inc., a market leader in PMML‐based solutions. Zementis is exhibiting in Booth #P2 .

–  today introduced Predixion PMML Connexion™, an interface that provides Predixion Insight™, the company’s low‐cost, self‐service in the cloud predictive analytics solution, direct and seamless access to SAS, IBM SPSS and other predictive models for use by Predixion Insight customers. Predixion PMML Connexion enables companies to leverage their significant investments in legacy predictive analytics solutions at a fraction of the cost of conventional licensing and maintenance fees. The announcement was made at the Predictive Analytics World conference in Washington, D.C. where Predixion also announced a strategic partnership with Zementis, Inc., a market leader in PMML‐based solutions. Zementis is exhibiting in Booth #P2 .

The Predictive Model Markup Language (PMML) standard allows for true interoperability, offering a mature standard for moving predictive models seamlessly between platforms. Predixion has fully integrated this PMML functionality into Predixion Insight, meaning Predixion Insight users can now effortlessly import https://www.predixionsoftware.com/files/files/pmml‐based predictive models, enabling information workers to score the models in the cloud from anywhere and publish reports using microsoft excel® and SharePoint®. In addition, models can also be written back into SAS, SPSS and other platforms for a truly collaborative, interoperable solution.

“Predixion’s investment in this PMML interface makes perfect business sense as the lion’s share of the models in existence today are created by the SAS and SPSS platforms, creating compelling opportunity to leverage existing investments in predictive and statistical models on a low‐cost cloud predictive analytics platform that can be fed with enterprise, line of business and cloud‐based data,” said Mike Ferguson, CEO of Intelligent Business Strategies, a leading analyst and consulting firm specializing in the areas of business intelligence and enterprise business integration. “In this economy, Predixion’s low‐cost, self‐service predictive analytics solutions might be welcome relief to IT organizations chartered with quickly adding additional applications while at the same time cutting costs and staffing.”

“We are pleased to be partnering with Zementis, truly a PMML market leader and innovator,” said Predixion CEO Simon Arkell. “To allow any SAS or SPSS customer to immediately score any of their predictive models in the cloud from within Predixion Insight, compare those models to those created by Predixion Insight, and share the results within Excel and SharePoint is an exciting step forward for the industry. SAS and SPSS customers are fed up with the high prices they must pay for their business users just to access reportsgenerated by highly skilled PhDs who are burdened by performing routine tasks and thus have become a massive bottleneck. That frustration is now a thing of the past because any information worker can now unlock the power of predictive analytics without relying on experts – for a fraction of the cost and fromanywhere they can connect to the cloud,” Arkell said.
 
Dr. Michael Zeller, Zementis CEO, added, “Our mission is to significantly shorten the time‐to‐market for predictive models in any industry. We are excited to be contributing to Predixion’s self‐service, cloud‐based predictive analytics solution set.”

Predixion Software | 65 Enterprise | Aliso Viejo, CA 92656 | +1.949.330.6540 | www.PredixionSoftware.com

About Predixion Software
Predixion Software develops and markets collaborative predictive analytics solutions in the public and private cloud. Predixion enables self‐service predictive analytics, allowing customers to use and analyze large amounts of data to make actionable decisions, all within the familiar environment of Excel and PowerPivot. Predixion customers are achieving immediate results across a multitude of industries including: retail, finance, healthcare, marketing, telecommunications and insurance/risk management.

Predixion Software is headquartered in Aliso Viejo, California with development offices in Redmond,Washington. The company has venture capital backing from established investors including DFJ Frontier, Miramar Venture Partners and Palomar Ventures. For more information please contact us at (949) 330‐6540, or visit us at www.predixionsoftware.com

About Zementis
Zementis, Inc. is a leading software company focused on the operational deployment and integration of predictive analytics and data mining solutions. Its ADAPA® decision engine successfully bridges the gap between science and engineering. ADAPA® was designed from the ground up to benefit from open standards and to significantly shorten the time‐to‐market for predictive models in any industry. For more information, please visit www.zementis.com

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